YOU MAKE GOOD MONEY. IT SHOULDN’T STILL FEEL LIKE GUESSING.

Stop guessing with your money.

Start choosing what it does.

The DAD Plan helps you connect spending, savings, debt, retirement, college, and everything else competing for your money—so you can see the trade-offs, choose deliberately, and create more options for your life.

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You’re not bad with money. You’re making financial decisions one at a time.

Can we afford the vacation? Should we save more for college? Are we putting enough away for retirement? Do we have enough in our emergency fund?

Each question makes sense on its own. The problem is that none of them exists on its own.

Every dollar assigned to one priority is unavailable for another. When you can’t see those trade-offs, you’re forced to guess.

What changes when your financial life finally connects.

Instead of managing spending, savings, debt, retirement, college, and future goals separately, the DAD Plan brings them into one system so you can see how every decision affects the others.

See the whole picture.

Connect your income, spending, assets, goals, and future needs in one place.

See the trade-offs.

Understand what every dollar is competing with so you can choose deliberately.

Run the system.

Turn the plan into a repeatable monthly process you can confidently manage yourself.

See the whole picture. Understand the trade-offs. Make choices that create more options for your life.

Hi, I’m Joe. I built this because I needed it, too.

In 2009, I graduated from business school with a six-figure salary and more than $100,000 of debt. Then I bought the house, the cars, the motorcycle, and quickly discovered that making good money didn’t mean I knew what to do with it.

I felt trapped by a life I had built one financial decision at a time.

What changed wasn’t that I suddenly became more disciplined. I started looking at my finances the way I approached operations: as one connected system. I got clear on where the money was going, what I wanted it to accomplish, and what every choice meant for the others.

That clarity helped me pay off $90,000 of student debt in seven months. Over time, it helped my family eliminate our mortgage, build wealth, and create options I never had when I was living paycheck to paycheck. That was the real payoff: not better numbers, but more choices.

After 13 years at Apple and two decades working in operations, I left to help other families gain the same clarity—not by telling them what they’re allowed to spend, but by helping them see the whole picture, understand the trade-offs, and build a system they can actually run.

Take the wheel. Live free.

Featured In

My story first gained national attention after I paid off $90,000 of student debt in seven months.

That story started with debt. The work today is bigger: helping families understand how their money connects, see the trade-offs, and use it deliberately to create more options.

A financial system built around your actual life.

In four private 1:1 working sessions, we turn your real finances into a plan, make the trade-offs visible, and build a system you know how to run so your money can support the life you're trying to build.

STEP 1

Build Your Baseline

See where your money is actually going today and how your current system stacks up against your goals.

Outcome: Understand your starting point.

STEP 2

Build Your Plan

Set priorities, work through the trade-offs, and create a cash flow plan built around your real life.

Outcome: Know what each dollar needs to do.

STEP 3

Learn to Run Your System

I walk you through the customized system and teach you how to run your monthly review yourself.

Outcome: Know how to run your system each month.

STEP 4

Validate Your First Review

You run your first monthly review on your own, then we meet one more time to fix mistakes, answer questions, and make sure you’re ready to run it on your own.

Outcome: Leave confident and self-sufficient.

You leave with:

A financial plan built from your real numbers • A customized system to manage it • Training to run it yourself • Ongoing workbook support

Takes about 5-10 minutes. You’ll schedule a 30-minute fit call and complete a short intake form.

One-time investment: $999

Desktop Microsoft Excel required; license not included.

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Frequently Asked Questions

Ready to stop guessing?

Take a Test Drive and see how the DAD Plan connects your financial life, makes the trade-offs visible, and helps you choose what your money does next so it can create more options for the life you're building.

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